Last updated: 01 July 2017
For information about our privacy practices related to data from children, please see “Special Note About Children’s Privacy” below.
1. Collecting Your data
Likely situations when you make personal data available to SMI include, but are not limited to: (i) by using SMI’s mobile, (ii) registration for Services, contests and special events; (iii) accessing Services using a third party ID, such as social networking sites or gaming services; (iv) subscribing to newsletters; (v) purchasing a product or services through SMI’s online stores or within the app (or “in-app purchase”); (vi) using “tell a friend,” “email this page,” or other similar features; (vii) requesting technical support; and (viii) otherwise through use of SMI Services where personal data is required for use and/or participation.
The data we process on you may include, but is not limited to: email address, device ID, IP-address.
SMI may supplement your data with data received from third parties in connection with demographic, advertisement, market and other analytics surveys or services.
2. Ad Serving Technology
SMI reserves the right to use and disclose the collected, non-personal data for purposes of advertising by SMI or SMI’s partners and contractors.
SMI may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services.
SMI or third parties operating the ad serving technology may use demographic and geo-location information (for more information regarding use of Location Data see below Section 3) as well as information logged from your hardware or device to ensure that relevant advertising is presented within the Service. SMI or third parties may collect and use data, for such purposes, including but not limited to, data such as IP address, Device ID, MAC address, installed software, application usage data, hardware type, Operating System information, browser information, unique identifiers in browser cookies, Flash cookies, and HTML5 local storage, Internet and on-line usage information and in-game information.
SMI may display to you behaviorally targeted advertising. If you wish to “opt out” of certain targeted advertising, please visit http://www.youradchoices.com and/or www.networkadvertising.org. Please note that the links above may not reach all SMI’s advertising partners and certain behaviorally targeted advertising may still be displayed to you. If you want to be certain that no behaviorally targeted advertisements are displayed to you, please do not use or access the Services.
Some services may include the use of in-game advertisements or brand placement. Such ads or sponsorships will be noted as such within the services.
Additionally please note that if you “opt out” it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you.
3. Location Data
To the extent SMI makes location enabled Services available and you use such Services, SMI may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. The location data is processed and stored only for the duration that is required for the provision of the location related Services.
SMI may use, depending on the service (1)IP-based location based on the IP address presented by the end-user, (2) fine geo-location data based on coordinates obtained from a mobile device’s GPS/A-GPS radio, or (3) coarse, network-based geo-location data based on proximity of network towers or the location of WiFi networks.
SMI uses your information to perform its own analytics and to enable analytics provided by third parties. We use analytical information for supporting business analysis and operations, business intelligence, product development, improving products and services, personalizing content, providing advertising, and making recommendations. SMI may also use third-parties, such as a Appsflyer and Gameanalytics in order to develop and analyze use of the Services. For more information about Appsflyer, Gameanalytics and its services please see https://appsflyer.com/ and http://www.gameanalytics.com/
If you choose to use SMI’s “tell a friend” or a similar service about SMI Services or order a gift certificate for your friend, SMI may store your friend’s name and contact details that you provide to SMI.
Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, SMI may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to SMI. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. SMI may associate and/or combine as well as use information collected by SMI and/or obtained through such social networking sites.
6. Disclosure and Transfer of Personal Data
7. Data Retention and Correctness
Please note that some data may be further retained if necessary to resolve disputes, enforce SMI user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.
8. Third Party Terms and Conditions
Please note that your access to and use of the Services may be subject to certain third party terms and conditions and SMI is not liable for any such third parties’ use of your personal data.
Certain Services that SMI may offer, such as multiplayer gaming, social networking and gaming console services, may use third party services to provide authentication for the Services with a gaming console ID, social networking ID, or gaming network account. In connection with such use, certain personally identifiable user and/or membership data may be transferred automatically to and from SMI.
SMI follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in SMI’s possession.
You may choose to disclose data about yourself in the course of contributing user generated content to the Services.
Any data that you disclose in any of these forums, blogs, chats or the like will become public information, and there is no expectation of privacy or confidentiality with respect to that data.
11. Children’s Privacy
SMI does not knowingly collect personal information from children under 13 years of age. If SMI learns that SMI has inadvertently gathered personal data from children under 13 years of age, SMI will take reasonable measures to promptly delete such personal data from SMI’s records.
SMI understands the need to provide extra privacy protections to users who are children. To that end, features and services such as social networking plug-ins, behaviorally targeted advertising, and collection of data for the purpose of building user profiles are not available to users under 13. SMI also does not allow our third party partners who engage in such practices to access personally identifiable data from users under 13.
SMI and its partners do collect non-personally identifiable data from children. This includes, for example, collection of IP-based geolocation data to ensure that the product, service or features served comply with applicable laws of that nation.
Please note that SMI’s partners may have their own policies related to tracking technologies for analytics and ad-serving purposes. While
If you have additional questions about SMI’s Privacy Practices related to children under the age of 13, please contact us at privacy[a]smigames.com or alternatively at Space Monkey Internationa Games Factory International LLP, 22 Brondersbury Park , London, UK.
12. Further information
SMI makes good faith efforts to enable you to review, update or correct your personal data in SMI’s possession.
SMI will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request.
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